Wednesday, March 30, 2011



How to generate an unconscious object?

A cube with black divisions such as cell that is holding many cans of Budweiser´s beers.

This project started by someone who drank all those beers. The beer that was chosen was the American Beer Budweiser, because of the red color that cover the entire can and the big size that has the beer. Each beer was drank one by night. During the moment that it was drunk, different sensations were experienced by the person. Sometimes this person could drink two or more, depending of his capacity for enduring the amount of alcohol in his mind. By the way, that was the point, to reach the maximum point of unconsciousness. When the beer was drunk up, the can of beer was thrown to a cube. Each can was pressed before was thrown for creating different forms in the object according to an intuitive representation from the senses from this person. Making the remark also the sound that the can makes when was pressed by the hands, a sound of the metal screaming. The size of the cube is about two feet each side and it has black divisions. These divisions from the cube make a possibility to see through it how many unconscious moments the person had. After filling up the entire cube with these cans, the unconscious object is ready to exist.

Finally, this hypothesis ends explaining that a cube that holds red beer cans is something that holds unconscious moments, a signifier of unconsciousness.